Jaune d'Eau

Woo Dating - Double You

Digital Art Direction, UI Design

Redesign consulting: Art Direction + UI + Style Guide for WOO App 2.0

Double You (Singapore) hired me to challenge the look & feel of this version of their dating app. I have offered tons of color combinations aimed at users for whom the connotations are as numerous as they are subtle.

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Redesign consulting for WOO App 2.0

Art Direction + UI + Style Guide

Pitch: Woo is a dating app that puts women first. We are aware that gut-instinct plays a big role when you like someone new, so we have built our app from that place of sensitivity. We make it easy to navigate this world of dating by making it a comfortable and fun experience.

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Mar. - Apr. 2016